DataXu offers the first real-time ad optimization platform for advertisers. Unlike any other online advertising service, the DataXu platform values, bid manages, and buys ads on an impression-by-impression basis, across the ad exchanges operated by Google, Yahoo, and others. DataXu increases advertising ROI through automated, campaign-specific algorithms that process hundreds of thousands of ad decisions a second, each returned in under 100 milliseconds. This game-changing technology empowers advertisers to succeed in the new era of real-time bidding and data-driven decisioning. DataXu's executive team unites leading executives in digital media with MIT technologists.

In the News:

Advertising Industry Icons Join DataXu Advisory Board
DataXu Secures $11 Million in Series B Funding Led By Menlo Ventures
DataXu Expands Team and Opens New York Office to Support Continued Growth
In Online Advertising Auctions, DataXu’s Rocket Science Turns the Tables in Buyers’ Favor
DataXu Launches the First Real-Time Optimization Platform for Advertisers