PriceMinister is an online marketplace for buyers and sellers that also acts as trusted third party.Its considerable success is, in large part, due to its model of guaranteeing that the seller is paid and, second, that the buyer is reimbursed in the case of undelivered or defective merchandise.  About 15 million people visit the site each month, 34 million products are for sale, and PriceMinister now has 5 million members. Since its launch, the site has enjoyed a three-digit growth rate and is targeting the top position in e-commerce in France. Price Minister has expanded into Europe with the launch of PriceMinister Spain in 2006; since the end of 2008, buying and selling online also got safer in the UK with the opening of PriceMinister.co.uk.